Raffa R.

About Raffa R.

Looking for a creative and inventive thinker with a proven track record in developing integrated marketing communication? Look no further than Raffa! With expertise in writing innovative and creative branding campaigns, leading corporate development efforts, and developing operational strategies, this is a man with a proven track record of attracting niche and general market consumers alike. In B2C and B2B, he has the skills to expand market share and achieve defined goals. Fluent in English and Spanish, he has experience serving both clients and agencies to achieve measurable objectives and enhance awareness and ROI for the market at large, Hispanic, black (and urban), women as a group, and LGBTQ+. Advertising campaigns, brand-driving copy, SEO-boosted website copy, social, email, and high-end video production are all parts of his trade skills.

Experience

1. Creative Director Copy & Content Writer

   Blueraffa

   Sep 2014 — Present · Miami, FL, US

   Lead production efforts across all campaigns executed, from presentations to all key stakeholders to filming, sound design, editing, and the design considerations necessary for versions tailored for television, online videos, social media, and various platforms• Created and executed communication strategies that leverage a range of tactics, including earned media, owned content, and novel approaches (such as new communications platforms like TikTok, Clubhouse, and Podcasting) to support brand missions as a consultant to various blue-chip clients• Managed a team of 22 people, including designers, producers, content strategists, creative strategists, brand marketers, program managers, and event coordinators, on a variety of projects• Executed on conceptual and expressive brand design across all surfaces/touchpoints where our brands lived• Developed proactive communications strategies to support the work, including executive communications, speaking opportunities, employee experience, and culture initiatives• Established and managed relationships with relevant media and influencers, both directly and through partner Public Relations agencies• Ensured we stood out among our peers by leading our work with excellent design skills and taste in film production, video and graphic design, typography, photography, illustration, layouts, color strategy, 3D, motion, AR, interactive, and spatial and experiential design against a variety of project budgets• New accounts wins included 7-Eleven Franchising, Washington Indian Gaming Association, Little Creek Casino & Resort• Clients served: Southwest Airlines, Smirnoff, 7-Eleven Franchising, McDonald’s, Boost Mobile, Washington Indian Gaming Association, Little Creek Casino & Resort

Education

• Universidad del Sagrado Corazón

  Bachelor in Advertising and Marketing, Communications

  1994 — 1997