Bluebelle Cliff
Senior Assistant Buyer @ASOS.com
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WORK HISTORY
Senior Assistant Buyer @ASOS.com
o Grew the department’s knitwear sales by 1924% YoY, contributing to 31% of total company’s knitwear sales, delivering £22m in sales YTD.o Expanded the Test & React Model from 10% to 20% of total own-brand sales, cementing its role as a core buying strategy.o Improved ELC margin by 6% YoY through proactive currency shifts and supplier costing strategies.o Exceeded Sustainability targets in sustainable cotton and recycled polyester, leading the sourcing of sustainable yarns the divisions.o Led yarn strategy transformation across company, improving quality, variety, and price control & therefore margin
EDUCATION
University of Westminster
Bachelor of Arts - BA
ABOUT BLUEBELLE CLIFF
Senior Assistant Buyer At ASOS.com - Test & React
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