Blesson Parker

About Blesson Parker

Digital marketing professional with 3+ years of experience supporting high-impact advertising campaigns across global markets. Known for translating technical complexity into actionable insights for clients and internal stakeholders. Skilled in Google Ads, GA4, GTM, and tag implementation across platforms like WordPress and Shopify. Adept at troubleshooting, optimizing campaign performance, and building strong cross-functional partnerships. Passionate about client success, process improvement, and data-driven storytelling.

Experience

1. Media Associate

   Google Operations Center

   Jan 2024 — Present

   Act as a key analytics and tracking partner for advertisers and internal teams, ensuring accurate data collection across Google Ads, GA4, and Google Tag Manager. Assist in defining, implementing, and validating conversion events, custom parameters, and tracking logic to capture key user interactions. Perform detailed data quality checks to identify discrepancies in tracking, reporting fluctuations, and data mismatches across platforms. Diagnose root causes of tracking and analytics implementation issues using GTM, GA4 DebugView, and website inspections. Collaborate closely with internal escalation teams, account managers, and technical specialists to ensure reliable analytics implementations. Support exploratory analysis of website and campaign data to identify trends, user behavior patterns, and potential optimization opportunities. Maintain internal documentation and share best practices to improve analytics accuracy and streamline support workflows. Demonstrate strong analytical thinking by translating complex technical findings into clear, actionable insights for stakeholders.

Education

• St Joseph's University

  Bachelor of Social Work