Brandon Layland

About Brandon Layland

I’ve led digital and social strategy for global brands including Choice Hotels, Wyndham Hotels & Resorts, Oceania Cruises, Lufthansa Airlines, Spain Tourism, and Visit Rhode Island- building always-on content ecosystems that drive engagement, loyalty, and measurable business growth.My approach combines data-driven insights with brand storytelling, grounded in creative strategy, team leadership, and integrated marketing collaboration. Whether managing global paid/organic programs, building cross-functional processes, or mentoring emerging social talent, I focus on connecting brand purpose with audience passion.Core Expertise:• Social Media Strategy & Campaign Development• Paid + Organic Social Management• Team Leadership & Cross-Functional Collaboration• Brand Storytelling & Content Marketing• Reputation Management & Customer CareIndustry Experience: Travel & Tourism | Hospitality | Retail | Loyalty | AutomotiveChannel Experience: Facebook | Instagram | Pinterest | TikTok | LinkedIn | YouTube | SnapchatTools: Sprinklr | Sprout Social | NetBase Quid | Traackr | Social Studio | Hootsuite | SideqikBilingual in English and Spanish (and now I\'m learning Portuguese!)

Experience

1. Social Media Director

   MMGY Global

   Jul 2020 — Present · New York, NY, US

   Lead the social media and content marketing strategy for major travel and hospitality brands, including Lufthansa Airlines, Visit Rhode Island, Visit Costa Rica, Oceania Cruises, Choice Hotels, and Destination DC.Oversee a multi-office team of strategists, managers, and coordinators across NYC, Kansas City, and Myrtle Beach, ensuring seamless collaboration and execution.Drive integrated content strategy aligned with brand objectives, creative direction, and paid media planning, building always-on storytelling ecosystems that increase engagement and brand visibility.Partner with account, media, and creative teams to deliver full-funnel social campaigns spanning awareness, engagement, and conversion objectives.Manage cross-functional campaign timelines, content calendars, and production workflows to ensure flawless delivery of high-volume creative assets.Present strategic recommendations and campaign results to client leadership, translating social insights into actionable marketing decisions.

Education

• Brigham Young University - Idaho

  BS, Communication, Public Relations

Skills

• Blogging
• Management
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Time Management
• Reputation Management
• Event Planning
• SEO
• Social Ads
• Copywriting
• Marketing Communications
• Facebook
• Social Media
• Online Campaign Management
• Project Management
• Marketing Strategy
• Twitter Marketing
• Online Marketing
• Teamwork
• Ap Style
• Microsoft Office
• Sales
• Leadership
• Training
• Facebook Insights
• Public Speaking
• Google Analytics
• Photoshop
• Advertising
• Newsletters
• Adobe Creative Suite
• Web Content
• Customer Service
• Press Releases
• Social Networking
• Social Media Measurement
• Copy Editing
• Marketing
• Digital Marketing