Bob Bharat Lavania
Product Strategist @Village Wellth
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WORK HISTORY
Product Strategist @Village Wellth
Calgary, AB, CA
EDUCATION
University of Calgary
Master of Business Administration
Illinois Institute of Technology
Bachelor of Science - BS, Finance, General
ABOUT BOB BHARAT LAVANIA
Product experience in B2C, B2B, and B2G. Have scoped out and helped built complex SaaS that support complex workflows in valuation, finance, marketplaces/ecommerce, and education-tech. GTM: work on launch, RevOps, messaging, pricing, and growth. Former lower middle-market M&A associate in transaction size from $3~50M. Product Discovery & Delivery: 8 years in end-to-end ideation and delivery. Brought new products through market research, qualitative interviews, and ROI analysis of features. Planned features, scope of existing and future products by defining and gathering specifications and features. Roadmaps: Prioritized features according to market, ROI, and competitor analysis. Accessing product-market fit through short-term and long-term product sales forecasting. Cut feature creep & bloat. User Research: Led through qualitative interviews, breaking down workflow, producing an opportunity map, plotting user journeys and verified through telemetry. Used this research to work with UX designers to produce further iterations. Pricing Strategy: Developed pricing & promotion strategies through market analysis, competitive research, investigating cost drivers and customer willingness-to-pay factors.
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