Norma Lucio

About Norma Lucio

Norma Lucio is an accomplished eCommerce and Digital Marketing Leader with a proven track record of driving B2B growth through B2C rigor. Based in Atlanta, GA, Norma has extensive experience in nurturing strategic partnerships with distributors, aligning marketing efforts with business goals, and addressing customer needs. She excels in executing omnichannel programs and distributor-specific strategies, making real-time adjustments based on feedback and KPI.Currently, Norma serves as eCommerce Senior Customer Marketing Manager at Kimberly-Clark Corporation, where she is spearheading double-digit revenue growth in KCP’s B2B and e-commerce customer portfolio of Office and Industrial Segment Merchants. Norma’s previous customer marketing strategic partnership roles at Kimberly-Clark include Senior Website Manager for North America and Senior Customer Marketing Manager where she consistently delivered impressive results, including significant year-over-year growth, increased sales, and optimized marketing budgets.Norma\'s expertise spans various areas, including creative asset support, cross-functional collaboration, field insights, and strategic consultation. She has a strong background in developing and executing buyer-tailored digital content, catalog enhancements, and incentive campaigns. Her ability to provide timely feedback and approvals ensures that creative projects move efficiently and align with distributor marketing plans.Before joining Kimberly-Clark, Norma held positions at Campbell’s Soup Company, where she led full-service restaurant strategy for private label Top 500 Chain Accounts in Foodservice, and at The Coca-Cola Company, where she managed significant business portfolios and developed strong multicultural client relationships.Norma holds a Global Partners Dual MBA from Georgia State University and IAE La Sorbonne University, with a focus on International Business Studies and Commercial Diplomacy. She also has a B.A. in French from Georgia State University and various certifications in digital marketing and user experience.

Experience

1. Senior Customer Marketing Manager

   Kimberly-Clark Professional

   May 2022 — Present

   Developed customer marketing plans that resulted in strong YOY growth for B2B, e-commerce, office, and industrial segment customer portfolio.• Delivered strong ecommerce sales vs prior year for all product categories by developing and executing retail media plans with a robust return on ad spend multi touch attribution model (MTA).• Managed marketing budget of $1MM +, measure ROI and was able to secure incremental budget increase vs. prior year.• Delivered incremental sales and exceeded ROI benchmarks, by leveraging consumer and price insights.

Education

• University of Paris I: Panthéon-Sorbonne

  Masters of Business Administration (M.B.A.), Business

  2013 — 2014

• Digital Marketing Institute

  Professional Diploma, Digital Marketing

• Georgia State University - J. Mack Robinson College of Business

  Global Partners MBA, International Business

  2013 — 2014

• Georgia State University

  Bachelors, French

  2000 — 2005

Skills

• Account Management
• Marketing Strategy
• Key Account Management
• Strategic Planning
• New Business Development
• Brand Management
• Sales
• Key Account Development
• Market Planning
• Competitive Analysis
• Strategy
• Marketing Research
• Business Planning
• Sales Operations
• Marketing
• Leadership
• Management
• Cross-Functional Team Leadership