Blanche Poulain
Key Account Manager @Malou
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WORK HISTORY
Key Account Manager @Malou
Paris, FR
Customer RelationshipOnboarding and training clients on the MalouApp (independent restaurants and restaurant groups – France & US)Providing strategic guidance to align restaurateurs’ business and marketing objectivesConducting regular monthly activity reviews with tailored recommendationsEnsuring high customer satisfaction and maximizing contract renewals Community ManagementDefining editorial guidelines (photography style, caption tone, hashtags)Coordinating photoshoots with partner photographersCreating, scheduling, and publishing social media contentManaging and optimizing sponsored campaigns via Meta Business ManagerMonitoring and analyzing industry best practices in social media for restaurants SEO & E-ReputationSetting up and optimizing Google Business Profiles (key information, descriptions, opening hours, etc.)Defining keyword strategies and writing SEO-friendly contentDrafting and managing review response templates on Google Business, including personalized repliesImproving restaurants’ local visibility and search engine ranking
EDUCATION
KEDGE Business School
MS Digital Marketing & Data Science , Marketing/Marketing Management, General
Hanken School of Economics
Bachelor of Business Administration - BBA, Business Administration and Management, General
FERRANDI Paris
Baking and Pastry Arts/Baker/Pastry Chef
HEC Montréal
Bachelor of Business Administration - BBA, International Business
International School of Los Angeles
French Baccalaureat
SKILLS
ABOUT BLANCHE POULAIN
I help restaurants and restaurant groups in France and the US grow their visibility…
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