Blanche Alexandre
Assistante Consultant MĂ©dia @Starcom
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WORK HISTORY
Assistante Consultant MĂ©dia @Starcom
Paris, FR
Coordination des différentes expertises métiers (stratégie, achat, création, data, etc.) pour assurer la bonne mise en place des campagnes.Appui à l’équipe conseil : études sectorielles, analyses de la concurrence, collecte, traitement et interprétation de données.Suivi opérationnel complet des campagnes média : de la prise de brief client jusqu’à l’envoi des bilans.Préparation des éléments d’analyse pour les recommandations média (études, mapping d’audiences, utilisation des outils de médiaplanning).Gestion administrative et financière des campagnes : élaboration de devis, bons de commande, réajustements budgétaires.
EDUCATION
Lycée Stanislas Wissembourg
Baccalauréat général
IAE Paris - Sorbonne Business School
Master, Stratégie de marque et communication
HEPL - Haute Ecole de la Province de Liège
Erasmus, International Business
Union française des centres de vacances
BAFA
IUT Robert SCHUMAN
Bachelor universitaire de technologie, Techniques de commercialisation
ABOUT BLANCHE ALEXANDRE
Currently, I am in my third year of a Bachelor\'s degree in Marketing Techniques, with a specialization in digital marketing and e-business. This year, I had the opportunity to spend a semester abroad in Belgium, where I participated in the international commerce program (English track) at Haute École de la Province de Liège (HEPL). This experience has inspired me to travel more and gain professional experience abroad in the future.However, before that, I wish to pursue a Master\'s degree to deepen my knowledge in the fields of marketing, branding, and media, which is why I will be joining IAE Paris Sorbonne starting in September.
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