Blake Thomas

About Blake Thomas

I specialize in helping people articulate their brand’s identity, purpose, and audience with clarity and precision. My approach is grounded in the belief that there’s no such thing as a magic wand in marketing or brand development—success comes from understanding, strategy, and authenticity.I lead with empathy, not ego. By engaging deeply with my clients, I uncover the insights that matter most. Through strategic questions and meaningful conversations with employees, customers, and leadership, I identify opportunities and spark big ideas that drive meaningful results.My work not only saves clients thousands of dollars by cutting out wasted expenditures but also positions them for sustainable growth. I empower businesses to get smart and stop chasing the “tactic of the week.” Instead, I help them build a strong foundation that delivers real, measurable value.If you’re ready to stop reacting and start leading with a clear brand strategy, let’s connect.

Experience

1. President Chief Strategy Officer Fractional CMO

   Pilotfish

   Dec 2021 — Present · US

   Pilotfish is an Austin-based digital marketing and brand development agency. Our mission is to increase the value of your brand and business by infusing insights into our creative and leveraging data to navigate measurable growth. At Pilotfish, your brand\'s prosperity is at the heart of everything we do. We are dedicated to thoroughly understanding your unique challenges and aspirations, allowing us to tailor our strategies and solutions to meet your specific needs. Leveraging our expertise and passion for innovation, we are unwavering in our commitment to propelling your brand forward and making an enduring impact within your industry.Together, we embark on a transformative journey towards growth and success. • Lead strategic brand marketing initiatives for a diverse range of clients, delivering measurable results and driving business growth. • Conduct comprehensive market research and analysis to identify industry trends, consumer behaviors, and competitive landscape, informing effective brand strategies. • Develop and implement innovative marketing campaigns aligned with clients\' business objectives and resonating with their target audience. • Collaborate with cross-functional teams to ensure seamless execution of integrated marketing strategies across multiple channels. • Provide fractionalized Chief Marketing Officer services for select smaller brands and businesses, delivering strategic guidance and expertise.

Education

• Ferris State University

  Advertising/Marketing

  1984 — 1988