Blakely Faiella
Director, Hcp Digital Marketing - Dermatology @Sanofi
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WORK HISTORY
Director, Hcp Digital Marketing - Dermatology @Sanofi
Responsible for the Omni- Channel and Digital Marketing Strategy for all dermatology indications (including all new launches). In addition, tasked with enablement and execution across each indication and most importantly the integration across the Dermatology Franchise to unify and personalize customer touchpoints across the indications.• Develop and execute HCP omnichannel strategy for all dermatology indications, including all new indication launches.• Manage digital and NPP efforts from strategy to tactical execution.• Increase in engagement and brand awareness through targeted digital campaigns.• Implemented data-driven approach to optimize marketing strategies and drive ROI.• Work with each brand lead to identify business objectives and individual brand plans to create digitalstrategy• Develop and own Digital Strategy and Integrated Customer Experience efforts per indication and across the franchise for Specialists, NPs/PAs and PCP/PEDs.• Lead launch of Generative AI Digital Content Design and Development for all content (Internal agencymodel) driving down significant AOR costs for Derm franchise.• Own Media, Websites, Email, Social, Analytics, Third Party Custom Programs, SEO, SEM, Display.• Agency and Budget Management
EDUCATION
Suffolk University
Bachelor’s Degree, Communication and Media Studies
SKILLS
ABOUT BLAKELY FAIELLA
With over 20 years of marketing experience across healthcare, pharma, and hospitality, I am a senior leader who drives omnichannel, digital, and customer experience excellence.Currently I am responsible for developing HCP digital strategy and executing it across channels for all dermatology indications and for the franchise, leveraging market research, advanced analytics, digital insights, and customer interaction data. I have a strong digital marketing background and technical knowledge to lead omnichannel operations, MarTech, and end-to-end analytics teams to deliver personalized and impactful customer journeys and have been part of five approvals/launches. Pharma experience in oncology and dermatology as well as in co-promote/alliance relationships.My mission is to create commercially focused programs that align with the business needs, market dynamics, channel mix, segment mix, and revenue strategy, while improving patient health outcomes, meeting company goals, and driving positive change in the standard of care. I am passionate about innovation, collaboration, and continuous learning in the fast-changing and competitive pharma landscape.• Healthcare Industry Knowledge: Experience across pharmaceutical, life sciences, and insurance sectors.• Omnichannel Expertise: Extensive experience developing and executing omnichannel strategies across multiple organizations.• Team Leadership: Team and cross-functional leadership as well as management of agency relationships throughout career.• Customer-Centric Approach: Strong focus on customer experience and journey mapping with an emphasis on customer-centric marketing.• Digital Transformation: Successfully led digital transformation initiatives across multiple organizations demonstrating ability to drive change.
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