Blake Hoogeveen

About Blake Hoogeveen

Most executives want a great culture — but few can clearly explain how to build and protect one.At BetterCulture, we help executive teams build and operationalize culture systems that create alignment, clarity, and continuous improvement. Our framework turns culture from an abstract idea into a strategic, executable plan.Our approach is based on a proven playbook behind a 5-time #1 Best Place to Work. We give leaders clarity on what they need to know and do, establish a shared leadership language, and make culture something every employee can understand and support.We also partner closely with internal L&D and training teams, helping elevate their impact and effectiveness. Our products provide scalable, high-quality content that strengthens existing programs and enables coaching and development to scale across the business.We typically work with successful, growing organizations that already value culture — and want a system that scales with the business.If you want culture to be a scalable system, not just a slogan, I’d love to connect.

Experience

1. Co-owner

   Mindset

   Jan 2011 — Present · Omaha, NE, US

   MindSet was created by the founding CEO of Omaha’s 5-time #1 Best Place to Work. We are laser-focused on helping our clients enhance their ability to recruit, build, motivate, and retain phenomenal employees. Our mantra is: “Better Culture. Better Business.”I take the lead on our MindSet Survey, which is one of the best employee engagement surveys on the market.For additional details about MindSet, visit

Education

• Drake University

  Bachelor's, Actuarial Science and Finance

  2004 — 2007

Skills

• Analysis
• Leadership
• Employee Benefits
• Public Speaking
• Fundraising
• Strategic Planning
• Nonprofits
• Networking
• Insurance
• Nonprofit Organizations
• Training
• Customer Service
• Team Building
• Management
• Budgets
• Finance
• Access
• Public Relations
• Healthcare