Blake Hanrahan
Strategic Partnerships Representative @1824 - Universal Music Group
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WORK HISTORY
Strategic Partnerships Representative @1824 - Universal Music Group
Boston, MA, US
Ideate and execute in-person and online promotional activations for UMG’s artist roster (Ariana Grande, Billie Eilish, The Weeknd, etc.) to successfully market record releases and tour announcements relevant to the U.S. Gen Z population- Pitched and executed impactful marketing initiatives for the 2024 Wicked film release, specifically selected by NBCUniversal and Republic Records to maximize engagement at private screenings across the U.S- Led the partnership between Boston University Saxbys and Republic Records\' Tanerélle, launching a week-long beverage promotion that boosted cafe sales, increased campus brand awareness, and drove ticket sales for her headline tour, culminating in an in-store meet and greet event- Spearheaded the planning, communications, and execution of Nicki Minaj\'s The Pinkprint 10th Anniversary Activation in Boston, attracting 500+ attendees and generating 190k+ social media interactions- Organized and executed a Los Angeles \"Va-Lyn-Tines Day\" themed fan painting event with Mercury Records\' Lyn Lapid, managing event setup, content capture, fan engagement, and overall event flow, fostering artist-fan interaction and generating social media content- Orchestrated dance team collaborations for Geffen Records’ KATSEYE and Capitol Records’ Good Neighbours, securing Boston partnerships for TikTok challenges; resulting videos earned 90K+ views and official artist engagement- Proactively pitched and secured an interview with Def Jam\'s Ayoni for BUTV\'s \"Good Morning BU,\" managing all remote logistics from Los Angeles to coordinate the Boston-based interview- Headed logistics for multiple major Coco Jones activations, including the “Taste” single release and debut album in-store signing, managing PR, rider fulfillment, and recap content to boost online visibility-Hosted Behind the Business livestream with Capitol Records’ VP of Int. Marketing on UMG’s Twitch, leading question prep, edits, and conversation flow while moderating the stream
EDUCATION
Questrom School of Business, Boston University
Bachelor's degree, Business Administration and Management, General
ABOUT BLAKE HANRAHAN
Hello! I’m Blake Hanrahan, a recent graduate of Boston University’s Questrom School of Business, where I earned a B.S. in Business Administration with a concentration in marketing. With roots in South Jersey’s theater scene and a background in entrepreneurship, I work at the intersection of entertainment, influence, and strategy, bringing a strong presence and a deep belief in creative connection.Alongside my strategic work, I continue to develop as on-camera talent, recently delivering a TEDx talk and signing with representation for commercial and lifestyle work.I’ve led marketing efforts across industries through my own social media company and student leadership roles at BU. My professional experience spans talent agencies, artist marketing, and strategic brand partnerships, including my current role at Universal Music Group and past internships at Independent Artist Group.After graduating early in January 2026, I’m stepping into my full-time career in entertainment and creative strategy. I’m actively pursuing roles in artist management, creative marketing, partnerships, and entertainment strategy. Always open to connecting—feel free to reach me at b•••••••@bu.edu or message me here.
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