Blake Eckert

About Blake Eckert

I build marketing functions that generate measurable revenue — not just awareness. Across complex, multi-industry organizations, I specialize in stepping into complex organizations and building the infrastructure that connects marketing activity to real business outcomes. That means brand and demand generation, MarTech strategy, sales enablement, and the analytics to prove it worked.What’s consistent across industries: I take complexity and make it simple. I make marketing spend accountable. And I build teams that execute at a level that moves the number.Master of Marketing & Data Analytics, Emerson College. Experience spanning B2C retail banking, SaaS, specialty finance, government IT, manufacturing, and energy.

Experience

1. Vice President of Marketing

   Gulf Coast Bank and Trust Company

   Mar 2025 — Present

   Parent company marketing lead overseeing strategy across GCBT and five distinct go-to-market models — B2C retail banking, B2B commercial lending, specialty finance, and subsidiary brands. Member of the senior leadership team- Built marketing attribution from scratch, mapping 478 deposit account openings to a single household acquisition campaign flow — attributing $4.78M in initial deposits and establishing the measurement baseline that had not previously existed- Developed dedicated industry landing pages tied to targeted ad flights, generating 51 sales-qualified small business leads within the first year- Restructured brand vs. campaign traffic routing, driving a 33% increase in qualified leads- Built 2026 growth strategy around a Family Financial Lifecycle model integrating two vendor partnerships — one for lookalike modeling and household acquisition, one for share-of-wallet expansion among existing customers- Led messaging architecture, brand platform, and MarTech infrastructure across all subsidiary entities.

Education

• University of Alabama at Birmingham

  Bachelor of Business Administration (B.B.A.), Accounting

  2007 — 2008

• Samford University

  Bachelor of Business Administration (B.B.A.), Finance

  2003 — 2007

• Emerson College

  Master of Arts - Digital Marketing & Data Analytics, Marketing

  2020 — 2021

Skills

• Energy Industry
• Energy
• Strategic Planning
• Petroleum
• Social Media Marketing
• Microsoft Excel
• Microsoft Office
• Business Development
• Digital Marketing
• Oil & Gas
• Content Strategy
• Marketing
• Upstream
• Financial Analysis
• Campaign Management
• Corporate Finance