Blake Delanney

About Blake Delanney

Passionate digital expert with over 20 years of direct to consumer, ecommerce, retail, agency, startup and Fortune 500 experience focusing on driving business goals and leading teams. Ownership of P&L, digital transformation and experience in managing multi-million dollar budgets across multiple brand paid media campaigns and digital projects. Organized self-motivator who’s earned promotions through a proven record of achievement. Strategic problem-solver with ability to work across all levels of an organization. My core competencies include: digital strategy, paid media, brand marketing, SEO, digital merchandising, social / email marketing, analytics and leadership. This experience has strengthened my ability to think creatively, lead and manage teams and have success working across internal teams, agencies and vendors. I’m truly passionate about my work and always eager to connect with other marketers. While I enjoy all aspects of my job, I enjoy tackling new challenges, driving innovation, and pushing boundaries, as driven by the constant changes in technology in the digital space. Specialties: Strategy, Leadership, Digital/Mobile Marketing, Web Development, Social Media, Web Analytics, Management, Brand Marketing

Experience

1. Enterprise Direct to Consumer (Dtc) Leader

   Conair LLC

   May 2025 — Present

   Leading the Direct-to-Consumer (DTC) strategy for Conair’s family of brands (Conair, Cuisinart, BaBylissPRO, Waring) overseeing eCommerce growth, merchandising, digital marketing, and site experience. Responsible for driving strategy and planning to execution and analytics, ensuring a seamless and engaging customer journey. My role includes P&L ownership, campaign activation, team leadership, and cross-functional collaboration with product, supply chain, and brand teams to accelerate performance and deliver results in a fast-paced, multi-brand environment.

Education

• Marist University

  Communication, Multimedia (Interactive Media), Psychology (Minor)

  1998 — 2002

Skills

• Digital Strategy
• Marketing Strategy
• Digital Marketing
• Digital Media
• Advertising
• Social Media Marketing
• Online Advertising
• Email Marketing
• Online Marketing
• Mobile Advertising
• Interactive Marketing
• Marketing
• Lead Generation
• E-Commerce
• Management
• Web Marketing
• Mobile Marketing
• SEO
• Social Media
• Hospitality
• Strategic Partnerships
• Marketing Communications
• Product Marketing
• Integrated Marketing
• Agency Relationship Management