Blake Carroll Fulford-Brown
Product Manager - Guest Experience @Awaze
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WORK HISTORY
Product Manager - Guest Experience @Awaze
Product manager leading the Guest experience team\'s whose remit it is to consolidate Awaze\'s core brands Cottages.com, Hoseasons & Novasol into one agnostic customer experience platform - to Delight Owners & Guests.\\\\nWorking from inception, discovery to delivery, across the group to ensure we deliver within our ambitious timelines, driven by OKRs and high level strategy. Managing both a team of PM\'s but also still running one squad within the Guest Experience tribe alongside working with the Exec on the medium to long term strategy. Working alongside the CPO to drive a new Product lead organisation culture across Europe.\\\\n\\\\nKey deliverables over this period include:\\\\nA new Agnostic web platform for all brands in the UK & Europe - Delivering +12% CVR\\\\nNew analytics framework GA4\\\\nAgnostic custom pattern library\\\\nAcquisition Pages\\\\nSearch Page\\\\nProperty Pages\\\\nExtensive business simplification and working with stakeholders across the business within Europe to ensure Awaze\'s digital transformation is a success.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
University of Michigan-Dearborn
International Summer European Programme, International Business
Università degli Studi di Padova
International Management (Erasmus Exchange), Business Administration and Management, General
The Manchester Metropolitan University
International Business (Exchange), Business
Lancaster University
MSc Management, Management
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