Blake Brysha

About Blake Brysha

Digital marketing professional with over a decade\'s experience in web technology. Passionate about bridging the gap between smashing creative and disruptive tech, I thrive on helping make the best, most innovative companies even better.Currently consulting for a handful of early stage start-ups in the NYC area, I most recently served as Senior Marketing Manager for social commerce platform, PowerReviews. As part of the early team I was responsible for building, promoting, and selling the platform, as well as directing social strategy for some of the world\'s most innovative brands, including GAP, Staples, REI, Forever 21, HBO, Room & Board, Warner Bros, Quiksilver, and many more.I saw PowerReviews through a June 2012 acquisition by Bazaarvoice, Inc.(NASDAQ: BV), and continue to consult for the company to this day.Specialties: Creative Execution, Branding & Design, Product Marketing, Product Management, Messaging & Positioning, B2B Demand Generation, Content Marketing, Social Strategy, Social Media Marketing, Digital Advertising, Email Marketing, UI/UX Primarily interested in taking on work for early-stage, entrepreneurial endeavors. more than anything, I love brands that are doing something different, in order to make a difference. If this is you, don\'t hesitate to reach out. I\'d love to hear from you.

Experience

1. Senior Marketing Manager

   Powerreviews, By Syndigo

   Aug 2010 — Present

   The PowerReviews social commerce platform helps companies tap into consumer conversations to drive better business results. More than 5,500 brands have chosen PowerReviews to help drive sales, increase traffic, and shape product development.Reported directly to VP, Marketing and managed a small in-house team (+ contractors) responsible for brand awareness, demand generation, and sales enablement. Highlights of the position include:SOCIAL ADVISORY:Head strategist, developed program and content to help brands navigate social media strategy. Content was delivered through a series of live events, webinars, eBooks, contributed articles, and blog posts. Increased webinar frequency by 300% and registration by 400%, on average, and spearheaded \"Live from Facebook HQ\" webinar, co-hosted by Facebook and most successful webinar to date.THOUGHT LEADERSHIP:Worked directly with SVP, Marketing to co-launch thought leadership platform, supported by PR agency. Significant contributor to coverage in TechCrunch, WSJ, The New York Times, AdAge, Mashable, ClickZ, Internet Retailer, and more.PRODUCT MARKETING:Developed initial positioning/messaging to package a series of products, features, and services into the PowerReviews Social Commerce Suite. Trained sales team to help them sell more effectively to key decision makers, supported by a series of updated collateral and presentations.DEMAND GENERATION:Launched in-bound marketing program, advertising strategy, and automation (Marketo) integration. The program resulted in more than a 600% sustained increase in lead generation, improved lead intelligence/scoring, and increased efficiency in email marketing, advertising, and inside sales effectiveness.CREATIVE DIRECTION:Acting creative director in PowerReviews re-branding and website re-launch along with sales enablement branding updates including presentations, collateral, email marketing, event design, and more.

Education

• University of San Francisco

  B.A., Marketing, Advertising

  2004 — 2007

Skills

• Demand Generation
• Online Advertising
• Product Marketing
• Social Advertising
• Brand Awareness
• Social Media Marketing
• Entrepreneurship
• Corporate Branding
• Email Marketing
• Positioning
• Social Media Consulting
• Online Lead Generation
• User Experience
• Creative Direction
• Inbound Marketing
• Digital Strategy
• Social Media
• Digital Media
• Marketing Communications
• Copywriting
• Web Design
• Content Marketing
• E-Commerce
• Thought Leadership
• Saas
• Product Development
• B2b Marketing
• Strategic Partnerships