Blake Pokress

About Blake Pokress

I’m a sales and commercial leader with deep experience in the orthopaedic implant space…

Experience

1. Area Vice President of Sales - East

   Apella

   Jun 2025 — Present · Washington, DC, US

   As the Area Vice President of Sales for the East at Apella, I lead regional growth strategy, client engagement, and commercial execution across a rapidly expanding portfolio of health systems. My focus is on building strategic partnerships with hospital executives, perioperative leadership, and operational stakeholders to help transform surgical operations through Apella’s AI-driven OR management platform.In this role, I oversee all aspects of the sales cycle—from opportunity identification and solution alignment to deal structuring and long-term relationship development. I collaborate closely with cross-functional teams, including product, implementation, and clinical strategy, to ensure a seamless and value-driven experience for our partners.Apella leverages real-time data, ambient intelligence, and EHR integration to help hospitals increase OR efficiency, reduce delays, and improve patient throughput. By connecting with decision-makers across the East Coast, I’m helping bring innovation to the forefront of surgical care delivery.

Skills

• Hospitals
• Product Launch
• Selling
• Sales Process
• Surgical Device Sales
• Pharmaceutical Industry
• Orthopedics
• Sales Force Development
• Surgical Instruments
• Operating Room Sales
• Surgery
• Biotechnology
• Surgical Technology
• Medical Devices
• Clinical Research
• Leadership
• Sales Operations
• Capital Equipment
• Surgeons
• Disposables
• Sales
• Selling Skills
• Spine
• Healthcare
• Medical Sales
• Operating Room
• Orthopedic
• Neurosurgery