Blake Pohlman
- Role
- Analytics Manager at Hilton
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Blake Pohlman
Education: MBA from SMU (Business Analytics focus) and a BS in Marketing from Oral…
Experience
Analytics Manager
Aug 2022 — Present
Leads reporting for individual property pages, and subsequent booking flow • Utilizes Adobe Analytics Workspaces, Customer Journey Analytics (CJA) to build meaningful dashboards for company-wide stakeholders • Evaluates A/B tests adjusting that optimize site design, features, user experience • Delivers self-initiated and stakeholder requested case studies focused on data-led site improvements • Validates analytics and reporting are implemented correctly for new locations
Skills
- Etrm
- Natural Gas Trading
- Social Media Marketing
- Test Cases
- Food Packaging
- Allegro
- Data Analysis
- Creative Campaign Development
- Natural Gas
- Round Tables
- Sql
- Lean Operations
- Brainstorm Facilitation
- Energy Markets
- Business Process Improvement
- Millennials
- User Acceptance Testing
- Process Consulting
- Marketing
- Analytics
- Agile Methodologies
- Leadership
- Promotions
- Energy
- Microsoft Excel
- Marketing Strategy
- Visio
- Microsoft Word
- Marketing Research
- Social Media
- Management
- Sap
- Product Marketing
- Analysis
- Cpg Industry
- Crm
- Microsoft Sql Server
- Training
- Business Process
- Advertising
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