Blake Hardin

About Blake Hardin

I help marketers and business executives understand the tremendous potential that the promotional marketing world has to offer. Then, together, we develop a strategy and game plan to achieve measurable results. My goal is to help you understand how to best leverage your budget through corporate communications and promotional marketing to increase ROI and client / customer and employee satisfaction.My Experience:As a results-oriented marketing and sales leader, I have more than three decades of experience in the strategy, development, implementation, and tracking of marketing communications, integrated branding, and corporate promotions. I have developed sustainable branding campaigns, customer acquisition & retention, and employee satisfaction programs to increase brand awareness and ROI for B2B, B2C, and non profit clients in a wide range of verticals. The knowledge and experience gained from one industry often cross-pollinates into new insights into other industries.Specialties:Promotional Marketing Strategy & ExecutionE-Commerce SolutionsBranded Merchandise / Decorated ApparelCommercial Printing & PackagingWarehousing, Pull, Pack, & Ship

Experience

1. Founding Partner

   Springboard Promotions

   Sep 2013 — Present · Durham, NC, US

   Conceptualized and co-founded successful corporate & promotional marketing agency• Manages company operations and personnel• Responsible for strategic planning, marketing, and business development• Responsible for acquisitions, new business, and relationship growth• Create and present corporate & promotional marketing plans to potential clients• Develop and implement corporate & promotional marketing campaigns for retained agency clients• Dedicate company resources to pro bono marketing and promotional efforts (10 percent annually)

Education

• University of West Florida

  B.A. Marketing / Communication Arts, Marketing / Communication Arts

  1991 — 1994

Skills

• Key Account Development
• Advertising
• Brand Awareness
• Branded Merchandise & Apparel
• Campaigns
• Sponsorship
• Corporate Branding
• New Business Development
• Sales Operations
• Media Planning
• Brand Development
• Customer Relationship Management (Crm)
• Business-to-Business (B2b)
• Creative Direction
• Social Media Marketing
• Creative Strategy
• Leadership
• Integrated Marketing
• Graphic Design
• Interactive Marketing
• Account Management
• Branding & Identity
• Copywriting
• Web Design
• Corporate Gifts
• Brand Management
• Marketing Strategy
• Customer Rewards Programs
• Marketing
• B2b
• Direct Marketing
• Online Marketing
• Sales
• Email Marketing
• Tradeshow Solutions
• B2b Marketing
• Trade Shows
• On-Line Stores
• Project Management
• Crm