Blake Crowe
Consumer Insights & Digital Analytics @Suncor
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WORK HISTORY
Consumer Insights & Digital Analytics @Suncor
Calgary, AB, CA
Consumer Insights- Developed two comprehensive reports on consumer behavior aligned with business objectives- Generated numerous ad-hoc reports to provide actionable consumer insights- Assisted in designing and programming surveys, with results presented to senior staff- Delivered quarterly and annual one-page insights tailored for senior leadership- Designed, implemented, and managed multiple creative and campaign effectiveness surveys, generating independent insights to assess campaign success or failure.Digital Analytics- Produced a variety of ad-hoc reports on digital data using Microsoft tools to support multiple departments- Designed and maintained several dashboards in Looker Studio leveraging GA4 data- Completed post-campaign analysis reports to evaluate performance and inform strategy- Conducted benchmarking analyses to assess campaign effectiveness, highlighting expertise in data interpretation.
EDUCATION
Mount Royal University
Bachelor of Business Administration - BBA
ABOUT BLAKE CROWE
Currently I am a student at Mount Royal University University, majoring in Marketing. I enjoy reading and traveling. Travel has allowed me to visit over twenty countries around the world. Experiencing new cultures and their values is enjoyable to me. During my two and a half years as a hockey referee, I learned valuable lessons on how to deal with unhappy people, as well as how to communicate with other refs on the ice with me as a team. Sports influenced my childhood to become a marketer because of the communication and teamwork involved in sports. I have always been fascinated by sports marketing and have been driven by competition my whole life. Being creative, hardworking, and technology-savvy, I enjoy working with a team that can use my ideas to accomplish its goals. Some of the countries I have traveled to: Austria, Croatia, China, Hong Kong, Scotland, England, France, Spain, Germany
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