Blake Calloway
Marketing Leader in Industrial Manufacturing | Brand Strategy, Digital Growth & Product Positioning Expert
- Role
- Marketing Manager at B-Tek Scales
- Location
- North Canton, OH, US
- LinkedIn followers
- 500 followers
About Blake Calloway
I’m a marketing leader who thrives at the intersection of strategy, creativity, and…
Experience
Marketing Manager
May 2018 — Present · Canton, OH, US
As Marketing Manager at B-TEK Scales, I lead a dynamic team driving brand growth, product marketing, and digital transformation across the industrial weighing industry. I integrate artificial intelligence into campaign development, data analysis, and creative execution to strengthen strategy, accelerate lead generation, and deliver measurable business results.• Lead and mentor a cross-functional team supporting marketing, product management, sales operations, and training initiatives• Develop and execute long-term strategic and tactical marketing plans to reinforce market position and brand presence• Employ AI tools for campaign optimization, SEO performance, predictive analytics, and automated content production• Partner with internal sales teams and a nationwide distributor network to align marketing strategy with revenue goals• Manage marketing budgets, track ROI, and allocate spend based on performance data• Oversee product marketing and go-to-market execution, including positioning, pricing, and launch coordination• Design and deliver integrated campaigns that drive awareness, demand generation, and measurable pipeline growth• Guide brand transformation strategy and digital modernization across print, web, and social channels• Plan and execute national tradeshows and events that strengthen dealer relationships and brand visibility• Direct vendor and agency partnerships to ensure creative quality and brand consistency• Develop distributor incentive and Market Development Fund programs to enhance partner engagement• Manage B-TEK’s dealer e-commerce portal and branded company store operations
Education
Walsh University
Master of Business Administration (M.B.A.), Integrated Marketing Communications
2011 — 2015
The University of Akron
Bachelor’s Degree, Marketing/Management
2004 — 2007
Stark State College
Associate’s Degree, Marketing/Marketing Management
2004 — 2005
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