Blake Armstrong

About Blake Armstrong

An effective banking and product leader with over 18 years of experience in agile product management, marketing, brand management, and sales strategy. Proven ability to convert data and analytics into innovative product strategies and features that enhance business performance and customer satisfaction. Expert in leading remote teams of skilled professionals across multiple disciplines to achieve business, regulatory, and employee-level objectives. Adept at communicating strategy, vision, and progress at all organizational levels, from peers to executive leadership.

Experience

1. Director of Deposits Product Development

   USAA

   Oct 2023 — Present · Charlottesville, VA, US

   Led the strategic development of 20 critical features for the deposits a new product feature set to drive over $4B in new deposits growth in 3 years. Managed three APOs and nearly 30 IT developers, fostering cross-team collaboration across IT, compliance, financial, and risk teams using agile, iterative solutions.• Directed cross-functional teams in regulatory risk assessment, ensuring compliance across multiple product and technology enhancements. Developed and implemented corrective action strategies and system updates to enhance customer experience while maintaining system integrity.• Defined feature-level requirements for technology teams, guiding the development of technical specifications to address system and process gaps. Oversaw user-acceptance testing and post-implementation validation, ensuring seamless integration of new features into the production environment.• Implemented UI/UX optimizations for the new experience, improving customer-facing deposit interactions and enhancing conversion rates and servicing efficiency.• Developed and released operational controls, process maps, and reporting dashboards, optimizing oversight mechanisms for delivery.• Secured over $2M in funding for deposits promotional capabilities through comprehensive business case, risk analysis, and IT assessment. Collaborated with internal and external business partners to project a positive NPV over 10 years with significant balance growth.

Education

• University of Idaho

  BS, Marketing

  2002 — 2006

• Wake Forest University School of Business

  Master of Business Administration (MBA), Marketing

  2012 — 2014

Skills

• Spss
• Volunteer Management
• Non-Profits
• Email Marketing
• Sports Management
• Newsletters
• Marketing Communications
• Facebook
• Social Media
• Sports Marketing
• Strategy
• Competitive Analysis
• Higher Education
• Marketing
• Data Analysis
• Segmentation
• Strategic Planning
• Public Relations
• Media Relations
• Digital Marketing
• Event Planning
• Powerpoint
• Photoshop
• Public Speaking
• Content Management Systems (Cms)
• Editing
• Brand Management
• Fundraising
• Marketing Strategy
• Display Advertising
• Leadership
• Community Outreach
• Event Management
• Advertising
• Social Media Marketing