Blaise Shota
Program Management at Carta
- Role
- Global Advisor, Customer Marketing at Boomi
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Blaise Shota
I have over 7 years of experience in digital marketing and specialize in B2B SaaS products that have innovated their industry. Currently, I\'m a Global Advisor for Customer Marketing at Boomi.I’m passionate about products that innovate in an otherwise cluttered digital environment. Let’s connect!My experience covers:start-ups, high-growth companies, iPaaS, SaaS, HR-tech, cybersecurity, ERP software, consulting services, and high-growth environments.
Experience
Global Advisor, Customer Marketing
Mar 2024 — Present · Seattle, WA, US
Exceed multi-million global expansion targets across Marketing-sourced channels and collaborate cross-functionally with Sales, Customer Success, and Product - Developed and executed omni-channel program (email, in-app messaging, personalized web experience) for at-risk accounts driving a 19% increase in adoption – ELT recognition for impact- Utilize data-driven insights to identify gaps in campaign execution, customer journey, and funnel metrics to align with Sales and Customer Success for improved pipeline quality and QO conversions- Oversee Community/Training and manage global email calendar covering product launches, monthly newsletters, reactive product communications, content releases, etc. ensuring concise segmentation
Education
UC San Diego
Bachelor's degree, Business/Corporate Communications
2017
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