Blair Shiff
Director of Streaming Content at TEGNA
- Role
- Director of Content, Streaming at TEGNA
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Blair Shiff
I\'m an Emmy Award-winning journalist, a digital-content producing expert, a news junkie and a social-media guru. Visit my website for my full resume, examples of digital-content production and my extensive professional background.
Experience
Director of Content, Streaming
Nov 2025 — Present · Charlotte, NC, US
I lead our centralized streaming operation and support our local stations’ streaming efforts. I own the streaming roadmap and lead a team who delivers 24/7 live streamed breaking special reports and daily VOD. I direct planning, production and publishing, while syncing priorities with newsroom partners for continuous coverage. I manage the sharing of streaming content across stations and platforms. I help coach the team and update checklists and best practices based on hard data. I test format tweaks and packaging to grow watch time and engagement across the company. I own the streaming content strategy for the central team. I review performance data and adjust plans in real time. I coach talent and producers on live execution and VOD packaging.
Education
Emerson College
Bachelor of Science (B.S.), Sports Broadcasting
2003 — 2004
The University of Texas at Austin
Bachelor of Science (B.S.), Broadcast Journalism
2004 — 2007
Skills
- Sports Writing
- Social Media
- Editorial
- Journalism
- News Writing
- Trivia
- Storytelling
- Non-Linear Editing
- Web Content
- Television
- Broadcast
- Film Editing
- Copy Editing
- Sports Photography
- Sports
- Writing
- Broadcasting
- News Anchoring
- New Media
- Audio Editing
- Web Editing
- Digital Media
- Editing
- Newspapers
- Video Production
- Court Reporting
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