Blair Sheinberg
Creative Strategist
- Role
- Creative Strategist at SiriusXM
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Blair Sheinberg
Just here trying to make people-watching a career.
Experience
Creative Strategist
Jul 2022 — Present · New York, NY, US
The Strategists on Studio Resonate wear a lot hats that focus on both proactive and reactive creative work. VERTICAL SUPPORT:• Partners with our Sales and Sales Development teams to develop pre-sale and post-sale creative strategy briefs across eleven verticals and develop audio campaigns from concept to completion• Brainstorms creative angles to get SXM Media in the door and ideate on concepts, both at the vertical and brand level• Debriefs Creative Directors on Thought Leadership Webinars with insights and learning to best optimize future presentations in market • Arms SiriusXM\'s Heads of Industry and Sales with early on proactive opportunitiesACCOUNT SUPPORT: • Acts as Strategy Lead for Ashley (formerly Ashley Furniture), a $25MM account• Worked with Ashley\'s Creative Lead to craft an Audio Relaunch that included a deep dive into the current creative landscape, audio tools and tactics appropriate for the brand, and recommendations for growing work in the multicultural spaceUPFRONT GROWTH:• Leads Effectiveness Consults, Intakes, Creative Feedback and Analysis, Pitching, and Ideating for the Endeavored and Strategic accounts• Owns packaging up Studio Resonate\'s Upfront Offerings for Endeavored Accounts based on client spend• Built out Agency Map of \"the Big 6\" in order to give the team an informed lay of the advertising, media, and production landscape to lead to new business opportunities TRACKING VALUE: • Spearheaded the launch of team\'s time and value tracking in order to effectively pacing and informing the following year\'s scopeMEASUREMENT & TESTING:• Collaborates with Ad Effectiveness team on campaign measurement and creative testing to better inform creative best practices for on- and off-platform workOverall, stays up-to-date with thought leadership and innovation in the Strategy space to best inform, encourage, and inspire kickass audio-first advertising!
Education
University of Florida
Bachelor of Science - BS, Advertising, Minor in Film and Media Studies
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