Blair Greenwood

About Blair Greenwood

Growth-focused lifecycle marketer who helps companies improve how they communicate with their customers through successful email marketing and automation programs. I help companies amplify their impact, increase conversions, and decrease churn. Self-proclaimed email geek who is energized working with collaborative teams.Areas of Expertise:• Customer Lifecycle Marketing • Email Marketing• Marketing Automation• Inbound Marketing• Content Marketing • Search Engine Optimization• Product Marketing• Project Management

Experience

1. Customer Lifecycle Manager

   Molekule

   Feb 2024 — Present

   Leads customer lifecycle strategy across email, SMS, and push channels for Molekule’s D2C purifier and filter subscription business. • Drove 3x growth for Molekule\'s email and SMS list, increasing list counts by 178% and increased conversion rates by 177% by optimizing sign up forms and expanding opt-in channels.• Accelerated new customer growth by increasing attributed revenue by 11% YOY for email and SMS, through a strategic mix of automations throughout the customer lifecycle.• Launched a new welcome flow that leveraged segmentation and personalization to increase conversion rates by 144% and AOV by 33%.• Built and launched a loyalty rewards program via LoyaltyLion, which generated an incremental 3M in revenue in last 12M, driving repeat purchases and new customer referrals.• Drove recurring revenue efforts and achieved a healthy 74% attachment rate for a purifier purchased with subscription.• Drove retention efforts for Molekule\'s 150K+ filter subscribers. Leveraged the Recharge subscription platform to test into churn prevention efforts.

Education

• Colorado State University

  Master's, Public Communication and Technology

• Colorado State University

  Bachelor's, Journalism, Concentration in Public Relations and Computer Mediated Communication.

Skills

• Writing
• Editing
• Web Content Management
• Content Development
• Adobe Creative Suite
• Copywriting
• Publishing
• Journalism
• Email Marketing
• Content Management
• Indesign
• Social Networking
• Public Relations
• Social Media Marketing
• Proofreading
• Media Relations
• Newsletters
• Blogging
• Research
• Facebook
• Dreamweaver
• Magazines
• Event Management
• Copy Editing
• Graphic Design
• Web Development
• SEO
• Social Media
• Content Strategy
• Ap Style
• Photoshop
• Editorial
• Press Releases
• Wordpress
• Web Content
• Technical Writing
• Html