Blaire Houston

About Blaire Houston

As a former student-athlete, I\'ve always had a passion for sports. I was fortunate enough to merge my love for sports and marketing into my career. Since obtaining my undergraduate and graduate degrees, I have amassed over 10 years of experience at three different levels of sports in both sales and marketing. This includes time with professional hockey team, the New Jersey Devils, at a Power 5 institution, Arizona State University and with my current role with the Washington Wizards.In my roles, I have gained vast knowledge and have had heavy involvement in the strategic planning, coordinating, and execution of marketing strategies and game day activities resulting in an overall increase in sales by as much as 23%. I\'ve utilized Adobe Creative Cloud, Salesforce Marketing Cloud, and general Microsoft Office applications daily to design graphics, build and deploy marketing and sales emails, and create reports and presentations. I currently act as the liaison between the NBA league office and the Wizards as it pertains to the team\'s social responsibility, oversee the Washington Bullets-Wizards Alumni Association, support the overall planning and execution of the marketing strategies and am the liaison between Business Operations departments and our Player Relations staff for appearances, partnerships and community efforts.I love being on the creative and execution side of a sports team. The fast-paced environment and passion felt in an arena is something that is, in my opinion, unmatched. I\'m always looking to learn, grow and continue to make a firm positive impact in the sports industry.

Experience

1. Director, Fan Development

   Washington Wizards

   Jun 2025 — Present

   Oversee and execute the organization of season theme nights, including the collaboration with Game Presentation, Ticket Sales, and Global Partnerships• Co-produce community video content with the Production staff• Strategize and manage Wizards and Go-Go large-scale initiatives and NBA League-wide community platforms including Back-to-School, Opening Night, Hoops for Troops/Military, Season of Giving, MLK Celebration Game, Black History Month, First Responders, yearly Tree Planting and more• Serve as the point of contact between Business Operations departments and Basketball Operations to execute player appearances and partnerships• Collaborate with Basketball Operations and Public Relations to plan, organize and execute any player-led community programming• Manage a Fan Development team of 4 full-time staff and 2 part-time staff members across the Washington Wizards and Capital City Go-Go• Oversee Fan Development budgets

Education

• Georgetown University

  Master of Professional Studies, Sports Industry Management

  2012 — 2013

• North Carolina Central University

  Bachelor of Business Administration (B.B.A.), Marketing

  2008 — 2012