Blaire Berka
Category Planner at Nordstrom
- Role
- Category Planner at Nordstrom
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Category Planner
Nov 2021 — Present
Plan and manage the content of the customer assortment through short and long-term strategies focused on category and price, reflecting an in-depth understanding of product and customer needs. Leverages data analytics to segment and adjust strategies based on performance, competitive activity and market dynamics. Drives the development and delivery of a new merchandise operating model to 100+ partners at various leadership levels - Supports $1B Beauty business; Contributed to a +9% increase in Sales and a +56% increase in Demand in 2022 by focusing on growth in key categories of Fragrance and Gift Sets, as well as increasing Average Selling Price by +25%-Directly supports Associate Category Planner to develop selection plans that align with category strategies and digital growth initiatives
Education
University of Washington
Bachelor's degree, Major: Communications; Certificate in Sales/Marketing Foster School of Business Minor: Spanish
2010 — 2014
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