Blair Peters
Marketing research expert and consultant with track record of helping Insight Departments deliver business results
- Role
- Senior Partner at Solution Partners Consulting
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About Blair Peters
Expertise focuses on leveraging individual insight projects and integrating marketing…
Experience
Senior Partner
Jan 2003 — Present
Successfully conducted custom research studies and syntheses of existing client information to identify new opportunities, optimize products/services, realize share and volume gains and created more effective communication strategies.Engaged in multiple consulting assignments with Insight Departments leading to improved project reporting and research capabilities for customer satisfaction, product/service optimization and concept development systems.
Education
Michigan State University - Eli Broad College of Business
MBA & BA, Marketing & Sales, minor in Logistics
1971 — 1977
Skills
- Focus Groups
- Competitive Analysis
- New Product Development
- Market Research
- Brand Equity
- Strategy
- Product Development
- Analysis
- Sales
- Primary Research
- Synthesis
- Management
- Marketing Research Consulting
- Advertising Research
- Consumer Insight
- Quantitative Research
- Marketing Research
- Business Insights
- Data Analysis
- Strategic Planning
- Segmentation
- Project Management
- Customer Insight
- Marketing
- Project Planning
- Program Management
- Competitive Intelligence
- Marketing Strategy
- Consumer Behaviour
- Crm
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