Blair Barker Thompson

About Blair Barker Thompson

I am a strategic marketing leader with over 10 years of experience in finance and marketing analytics for large CPG and retail brands. I have extensive experience in providing data-driven marketing and business strategy recommendations to support executive leadership on their path to stronger brand consideration and increased revenue. I specialize in marketing measurement, media mix optimization, business reporting and customer segmentation strategy.

Experience

1. Group Strategy Manager, Marketing Measurement Sciences

   General Motors

   Jul 2024 — Present

   Leader in the the Marketing Applied Sciences team within Strategy & Innovation. The team is responsible for developing analytics-driven solutions to help GM Organizations achieve their business goals• Manage a group of five strategists who lead the delivery of marketing mix model insights for the GM Vehicle Brands (Chevrolet, Buick, GMC and Cadillac), OnStar and CCA• Work cross-functionally and collaboratively with business marketing teams, helping them quantify the sales impact of their media spend and providing recommendations for budget optimization

Education

• The Chinese University of Hong Kong

  Semester Abroad

  2009 — 2009

• Georgetown University McDonough School of Business

  Bachelor of Science - BS, Finance, International Business

Skills

• Marketing
• Portfolio Management
• Hedge Funds
• Analysis