Blaine Kim

WORK HISTORY

EDUCATION

ABOUT BLAINE KIM

Dynamic senior executive professional with strong background in new business development, market penetration and positioning and implementing eCommerce platform that demonstrate quantifiable results. Career background includes all aspects of eCommerce, marketing, as well as general business operations including product and sales management. A visionary and goal driven executive of numerous successfully innovative marketing and positioning strategies executed in both highly competitive and start up markets. Experience in introducing breakthrough new marketing plans that position companies to become industry leaders and rebuild relationship with market players. Expertise in strategic planning, competitor and market analysis, management reorganization, new product roll out, and target marketing and execution. Highly skilled in P&L managements, pricing strategies, capital asset oversight, cost management. Hanfong TV Homeshopping, Newport Beach, CA, CEO (Jan 2015 – Sep 2017) Launched the first Korean product TV Homeshopping program in U.S. Chinese TV station (Ch.18.8) and, within a year, expanded to San Francisco and East coast including New York, New Jersey and Connecticut. Organized and managed a team that led the launch of a new website that implemented best of class eCommerce practices that include guided navigation, dynamic promotion, SEO friendly site structure, and social integration. Worked directly with VP of Marketing to launch brand advertising campaign that reversed initial negative internet traffic trend. This included the use of market research (primary research), customer surveys and competitive SWOT analysis to ensure success. Established and executed digital marketing and sales directives for search engine marketing and optimization, social media marketing, mobile marketing, blogs, email marketing, affiliate programs, comparison shopping engines, display ads and online content. DITLD, New Port Beach, CA, CEO (June 2012- Sep 2017) Established the first media contents distributor and successfully provided Korean TV contents (total contract value of $3.2 million) to CCTV (China Central Television). Working with Korean TV station and Production Company including MBS, SBS, KBS, EBS, CJ Entertainment and Lotte Entertainment to penetrate the contents market in China. Successfully distributed new TV programs that were more consistent with new brand positioning and became a key distributor to bridge between two countries’ contents Market.