Andrea Saporito
Marketing and Product Leader | Data and customer-driven strategist | Builder of great teams
- Role
- Managing Director, Wealth Management Digital Marketing at Morgan Stanley
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Andrea Saporito
A marketing expert who drives growth by developing strategies that challenge the status quo, and by building collaborative teams that use data and technology to effect change. At the NBA, I built the Fan Engagement team from scratch. We created a robust lifecycle marketing program, as well as the first-ever engagement and retention efforts for the global digital streaming products. I invested selectively to build a robust marketing tech stack, and built an efficient marketing operations process. For my \"last dance\", I re-designed the All-Star Voting experience and transformed the global marketing effort to increase traffic to the site 76% and the completion rate by 20%.Over 10+ years at Amex, I managed multiple P & Ls, as well as marketing for the Membership Rewards program and core consumer product set. In my last role, I created a team that increased share at top online retailers, including Amazon and Apple. My earlier investment in data science and marketing automation led to that success.I’m a reader, runner, mother, and a life-long Brooklynite. Specialties: marketing strategy, lifecycle marketing, personalization, loyalty, strategic partnerships, customer engagement, segmentation, CRM, strategic planning, digital marketing, digital transformation, agency management, data and analytics, test & learn, customer insights, omni-channel marketing, UX design, people leadership
Experience
Managing Director, Wealth Management Digital Marketing
Jun 2023 — Present · NY, US
Education
Columbia Business School
MBA, Marketing/Marketing Management, General
2001 — 2003
Cornell University
Bachelor of Science (BS), Communication, General
1992 — 1996
Skills
- Database Marketing
- Segmentation
- Cross Selling
- Financial Services
- Analytics
- Cross-Functional Team Leadership
- Partnership Marketing
- Credit Cards
- Loyalty Programs
- Loyalty Marketing
- Direct Marketing
- B2b Marketing
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