Brent Koepke

About Brent Koepke

For over two decades, I’ve led, mentored and directed multidisciplinary teams creating digital, social, integrated, and branded content for some of the most respected brands, including the Walt Disney Company, Fairmont Hotels and Resorts, Canyon Ranch Spas, Darden Restaurants and the Government of South Africa. Creative Direction | Brand Strategy Email: b••••••@me.com My focus is on creating world-class ideas through stories that consumers talk about and fall in love with, no matter where and how they might encounter them. I’m creativity-led. Strategically driven. Digitally obsessed. And the power of storytelling is at the core of everything I do. Accomplishments: • Implemented tools and operating procedures to streamline creative asset management, job tracking, and licensing requirements, resulting in a increase in the creative department\'s billing in 6 months for One Fat Frog. • Spearheaded a new branding initiative and completed an integrated marketing campaign for Peter Island Resort & Spa. After the campaign\'s first year, the resort dominated the luxury resort category in the Caribbean. • Named, branded, and executed a fully integrated/digital campaign for a VoIP company to be more tech-focused. After the campaign\'s first year, Joon\'s sales revenue increased by 30%. • Planned and launched a private yacht club at The Fort Lauderdale International Boat Show with a planned guest count of 50, but exceeded expectations with over 75 attendees. • Named five (5) new restaurants and brand work for 13 restaurants, including logo, style guides, typography, menus, merchandise and soft goods for Fairmont Hotels & Resorts. Specialties: branding & identity, advertising, digital, broadcast, print, production, art direction, web design, social media, mobile, strategic brand planning, experiential marketing, environmental design, marketing, Written Communication, Cultural Diversity, Creative Services, Sales & Marketing, Creative Briefs, Budget Management, Leadership, Strategic Vision, Customer Engagement, Presentation Skills, environmental design, adobe creative cloud, photoshop, illustrator, indesign, lightroom, signage, leadership, team management, mentor, consulting, adobe photoshop, adobe illustrator, adobe indesign

Experience

1. Branding Marketing Digital Experiences

   Fairmont Hotels & Resorts

   Jan 2004 — Present

   Renamed and brand work transforming an underperforming Italian restaurant into a successful sports bar concept, surpassing revenue projections by double digits annually.• Crafted and executed a meeting planner direct mail piece with a remarkable 100% response rate, establishing it as The Fairmont Southampton\'s most successful in history. • Name development and brand identities for 5 new restaurants with comprehensive guidelines and executed branding for 13 others, covering logos, color palettes, typography, menus, merchandise, and more.• Performed the audit, design, and production of a new wayfinding system for a luxury resort spanning 100 acres.• Serves the company in in-house and agency capabilities across properties and the global digital team.• Developed the Notch 8 “classics perfected” specialty drink menu delivered via Spotify for The Fairmont Vancouver.• Planned, managed and art directed photo and video shoots internationally.

Education

• University of Florida

  BFA