William Kay

VP, Creative Director & Ai Integration Lead @Bno A Creative Agency Baldwin & Obenauf, Inc

St. Petersburg, FL, US

At BNO, I lead agency-wide creative direction and strategic innovation, guiding cross-functional teams to deliver bold, insight-driven work across brand, digital, and integrated campaigns. In addition to shaping creative vision and elevating our client partnerships, I also hold a key leadership role in the integration and development of artificial intelligence throughout the agency, transforming how we work, think, and create.My AI integration efforts span across core creative processes, client solutions, and operational infrastructure. This includes building and piloting AI-enhanced tools for ideation, copy, and design, automating repetitive workflows, coaching teams on AI literacy, and designing systems that increase speed, consistency, and creative depth. The goal: to make the agency faster, smarter, and more scalable, without losing the human edge that drives great work.This role reflects a progression from hands-on brand and campaign leadership to transformation-focused executive leadership. I bridge creative craft, business goals, and emerging technology to help position BNO for continued growth in an evolving landscape.Focus Areas• Executive Creative Leadership• AI Integration and Applied Innovation• Brand Strategy and Development• Campaign Concepting and Execution• Workflow Design and Optimization• Team Building and Mentorship• Cross-Functional Collaboration• Client Experience and Growth Strategy• Creative Operations and Scalable Systems• Digital, UX, and Multi-Channel Storytelling

Pratt Institute

Marketing Art and Design