Brian Penninga

Director of Marketing | Tribal Casino Gaming | Driving Revenue, Player Growth & Market Share Through Data-Driven Strategy

Role
Senior Director of Marketing at Agua Caliente Casinos
Location
Grand Rapids, MI, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Brian Penninga

As a Marketing professional, I lead efforts to enhance guest experiences and strengthen community ties across the hospitality and gaming industry. With over 15 years of progressive marketing leadership in gaming and hospitality, I oversee strategic initiatives spanning rewards programs, player development, advertising, and promotions. My expertise lies in creating engaging campaigns that drive customer loyalty and measurable growth. I lead a team that focuses on delivering innovative marketing solutions while fostering a collaborative environment. By leveraging a strong foundation in business operations and technology, I support initiatives that elevate brand presence and customer engagement. Dedicated to achieving impactful results, we work to ensure our strategies align with both organizational goals and community values.

Experience

  1. Senior Director of Marketing

    Agua Caliente Casinos

    Jul 2025 — Present · Palm Springs, CA, US

Education

  • Grand Rapids Community College

    Associates of Business Administration - ABA, Business Administration and Management

    2015 — 2017

  • Grand Rapids Community College

    Computer/Information Technology and Graphic Design

    2016

  • Western Michigan University

    Computer Engineering/Electrical Engineering

    2006 — 2007

  • Western Michigan University

    Bachelor of Science - BS, Business Administration and Computer Info Technology

    2018 — 2019

Skills

  • Cash Handling
  • Graphic Design
  • Advertising
  • Human Resources
  • Business Management
  • Research
  • Cash Management
  • Windows
  • Marketing
  • Management
  • Os X
  • Accounting
  • Customer Service
  • Public Speaking
  • Social Media
  • Microsoft Office
  • Organization Skills
  • Payroll
  • Leadership

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Brian Penninga — Senior Director of Marketing at Agua Caliente Casinos in Grand Rapids, MI, US | Unifers