Bjorn Kadlec

About Bjorn Kadlec

Stepping into Sleep Number Corporation as the Manager of Digital Analytics, I embraced the challenge of transforming complex data into compelling narratives that empower strategic decisions. My proficiency in data storytelling and marketing analytics is not just a skill but a passion, one that has been instrumental in identifying growth opportunities and optimizing digital marketing strategies.Our team\'s collaborative efforts have led to enhanced our media analytics, providing clear solutions to intricate business challenges and cementing our company\'s position at the forefront of the sleep technology industry. The mission to uncover the untapped potential of analytics continues, as we persist in elevating our strategies and ensuring that every decision is backed by solid, analytical evidence.

Experience

1. Financial Systems Manager

   Kasco

   Mar 2026 — Present

Education

• MIT Sloan School of Management

  Certificate, Digital Marketing Analytics

  2020 — 2020

• Western Michigan University

  MS, Statistics

  2008 — 2011

• Winona State University

  Bachelor of Science (BS), Statistics

  2003 — 2008

Skills

• Market Research
• Marketing Analytics
• Tableau
• Automated Marketing Software
• Statistical Modeling
• Customer Retention
• Database Marketing
• Marketing
• Digital Marketing
• Sql Server Management Studio
• Eloqua
• Jmp
• Lead Generation
• Advertising
• Social Media
• Sports Marketing
• Archtics Ticketing System
• Data Analysis
• Segmentation
• Data Mining
• Marketing Research
• Survey Methodology
• Analytics
• Google Adwords
• Web Analytics
• Integrated Marketing
• Google Analytics
• Omniture
• Microsoft Dynamics
• Social Media Marketing
• Microsoft Excel
• Statistics
• Sas
• Email Marketing
• Sql
• Sas Programming