Björn Darko
Director Product Management - Seo @AVIV Group
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WORK HISTORY
Director Product Management - Seo @AVIV Group
The AVIV Group, a subsidiary of Axel Springer, is one of the world’s largest digital real estate tech businesses, uniting some of Europe’s most renowned real estate platforms: Groupe SeLoger and Meilleurs Agents (France), Immowelt Group (Germany), Immoweb (Belgium), and Yad2 (Israel).In my role, I lead one of the four key Product Pillars within the Seeker domain: SEO. I oversee a team of approximately 30 experts, including 3 Heads, 2 Senior Product Managers, SEO specialists, and Engineers. Together, we are building and enhancing a scalable whitelabel platform while developing critical SEO components such as URLs, content strategies, internal linking, and indexation. Our mission? To create a best-in-class SEO foundation that drives growth, optimizes visibility, and delivers seamless user experiences across AVIV Group’s leading real estate brands
EDUCATION
University of California, Berkeley, Haas School of Business
Product Management Studio Certificate, Executive Education
HSB Hochschule Bremen – City University of Applied Sciences
Bachelor of Arts, Applied Leisure Studies
Professional School of Social Studies
Diploma, Social Studies
University of Malta
Foreign Semester, Tourism Studies
ABOUT BJÖRN DARKO
Product & SEO Leader | Product-led Organic Growth | Executive Partner | Turning business goals into scalable features I lead Product Management & SEO teams to drive sustainable, product-led organic growth. My focus is not “more SEO output,” but better product decisions: I work closely with executives to translate business goals into clear product strategy, prioritised roadmaps, and scalable features that create measurable impact.What you can expect from me: Leading and growing cross-functional Product & SEO teams, Aligning stakeholders from exec level to delivery teams Building prioritisation and impact estimation systems (so teams ship what matters) Delivering scalable features that improve discovery, conversion, and retention. Host: SEOPRESSO Podcast | SEO Product Unveiled | Leaderz of the New School Speaker: Product-led SEO, AI Search, Product Strategy🧠 Topics: Product & SEO Leadership, Strategy & Roadmapping, Prioritisation, Impact Estimation, AI Search
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