Björn Hiller
Lead Marketing Performance & Technology @Magirus GmbH
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WORK HISTORY
Lead Marketing Performance & Technology @Magirus GmbH
Ulm, DE
Lead Marketing Performance & Technology – Bringing data, technology and strategy together to make marketing measurable, efficient and growth-oriented.I combine marketing strategy with state-of-the-art technology to make performance visible and scalable. I stand for- Data-driven marketing – from attribution to automation- MarTech & AdTech Excellence – selection, implementation & integration of tools- Performance leadership – clear KPIs, smart dashboards, scalable processes- Business impact – focus on ROI, efficiency and sustainable value creationMy claim: marketing that not only inspires creativity, but also delivers proven business success.Always looking ahead – how AI, automation and new technologies are changing the way marketing works.
EDUCATION
Eberhard-Karls-Universität Tübingen
Diplom Kaufmann
ABOUT BJÖRN HILLER
I’m a data-driven marketing leader with 15+ years of experience across fintech, payments, and software. At COMECO, I lead a cross-functional team shaping the transformation from digital banking to AI-powered SaaS. I build and scale marketing strategies that drive real business impact – from acquisition to retention, from product to brand- Proven success in B2C & B2B go-to-market and demand generation - Building strong brands, memorable campaigns & high-converting content - Driving digital growth through automation, SEO, performance & analytics - Leading cross-functional teams with a hands-on, collaborative mindset - Passionate about AI in marketing – for smarter scaling & better CX Outside the marketing world, you\'ll find me in the mountains – biking or skiing. Or renovating the house.
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