Joel Richardson

About Joel Richardson

I am an accomplished marketing leader with more than 12 years of experience driving growth across professional services/consulting, government, and tech sectors. My expertise in digital marketing and leveraging technology has consistently delivered measurable business outcomes. Based in St. Petersburg, Florida, I\'m excited to continue making an impact and driving innovation in the marketing realm.

Experience

1. Senior Director of Digital Marketing

   Tidal Basin Group

   Jan 2022 — Present

   Tidal Basin Group is a leading government consulting firm that helps communities and organizations prepare, respond, and recover from disasters. I lead our digital marketing efforts including social media, paid advertising, SEO, website development, email marketing, analytics, and marketing operations.Key accomplishments include- Grew organic web traffic to monthly visits and secured over keywords in the top 10 search results, driving 4.75 million impressions on Google Search- Led the creation of a multichannel content marketing strategy, expanding social media followers by 5x to over and significantly enhancing engagement metrics and reach- Oversaw the redevelopment and launch of the corporate website, including the migration to a new CMS and the rollout of a refreshed brand identity- Executed nationwide paid advertising campaigns, leveraging PPC/SEM, social media advertising, account-based marketing, to reach target audiences- Led the development and management of multiple websites for the State of Florida, ensuring Section 508/WCAG compliance, as well as multilingual support.

Education

• Marshall University

  Bachelor of Science (BS), Computer and Information Technology

Skills

• Project Management
• Web Design
• Digital Strategy
• Public Relations
• Troubleshooting
• Social Media
• Windows
• Marketing
• Html
• Public Speaking
• Team Building
• Management
• Event Planning
• Coding Languages
• Web Development
• Budgets
• Outlook
• Css3
• Css
• Social Networking
• Photography
• Social Media Marketing
• Strategic Planning
• Graphic Design
• Microsoft Word
• Microsoft Excel
• Powerpoint
• Team Leadership
• Leadership Development
• Teamwork
• Time Management
• Microsoft Office
• Advertising
• Photoshop
• Leadership
• Facebook
• Dreamweaver