Bianca Janosevic
VP Global Marketing Strategy @Internet Brands
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WORK HISTORY
VP Global Marketing Strategy @Internet Brands
Los Angeles, CA, US
After one year on the job, expanded responsibilities to include all global Professional Network/Medscape, Frontline/MDEdge and Univadis member marketing strategy. Apply best practices from various regions globally. Work hand in hand with the editorial and advertising sales teams to develop content and marketing that will satisfy both user and advertiser needs.
EDUCATION
NYU School of Professional Studies
Certification in Web Development for Publishing
Columbia Business School
Master of Business Administration - MBA
Harvard University
BA
ABOUT BIANCA JANOSEVIC
Over the past 8 years, I have led marketing in health and tech companies, spanning clinical education, news and information, medical devices and weight loss. I was the CMO of Jenny Craig, a private equity owned weight loss and nutrition consulting company. I managed a $50+ mil media and creative budget, significantly improved our acquisition and retention metrics, and shifted our focus to digital channels. During my time at Best Buy Health I worked with tech and retail partners like Apple, Amazon, Walgreens, Rite-Aid, Walmart and of course Best Buy. I expanded my responsibilities from managing a $25 mil digital media and creative budget to $120 mil across all of TV, print and digital. I led e-commerce for our products on BestBuy.com and developed the marketing strategy for our partnership with Apple. I developed Best Buy Health’s Amazon sales and marketing strategy with guidance from Best Buy’s CEO and CFO. I am now at Internet Brands whose investors include KKR, Goldman Sachs and Warburg Pincus. Our brands include WebMD and Medscape. I lead marketing for our network of ad-supported websites and apps serving MDs with free, award-winning medical content. We use machine learning to optimize our marketing on our owned and operated properties and first party data to deliver pharma marketing to health care providers. After a year of leading member marketing for our US flagship property Medscape as well as MDEdge, I expanded my responsibilities to include all global health care properties, including Univadis and Medscape.co.uk. I graduated magna cum laude from Harvard undergrad and was on the Dean’s List at Columbia Business School with a focus on Finance.
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