Bittu Gupta
Digital Marketing Strategist | Driving Business Growth via Data-Driven Advertising & Customer Solutions | Client & Performance Marketing 📈
- Role
- Senior Digital Marketing Executive at Ajit Industries Pvt Ltd Aipl
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Bittu Gupta
Digital enthusiast with a passion for fitness. Blogger & Content Creator since 2021. Into SEO, Digital Marketing, and building niche sites. When not at the keyboard, you\'ll find me cycling, playing badminton, or hitting the gym. Let\'s connect and explore the digital world together!#Digitalmarketer #FitnessEnthusiast #BloggerLife
Experience
Senior Digital Marketing Executive
Apr 2025 — Present · Delhi, IN
Partner closely with marketing leadership to define digital marketing strategy and action plans aligned with business priorities across multiple product verticals and geographies.• Act as a strategic digital advisor to multiple Vertical Heads of Sales, translating their product, target customer, and revenue goals into high-impact digital media and lead generation strategies.• Design, execute, and optimize B2B lead generation programs across LinkedIn Ads and Meta Ads, consistently delivering high-quality leads from senior decision-makers and industry leaders.• Plan and manage integrated digital advertising campaigns across search, social, and video (LinkedIn, Meta, YouTube, Google Ads), balancing performance objectives with brand awareness and reach.• Develop and manage content calendars and end-to-end social media execution, ensuring consistent messaging, timely delivery, and alignment with campaign and sales objectives.• Use performance data, insights, and analytics to evaluate campaign effectiveness, identify optimization opportunities, and inform strategic recommendations for sales and marketing stakeholders.• Lead SEO initiatives including website audits, keyword research for product pages, content strategy, and blog publishing, achieving first-page Google SERP rankings for targeted keywords.• Execute influencer marketing initiatives for the e-commerce vertical by identifying niche-relevant creators, managing outreach and negotiations within budget, and overseeing end-to-end execution — achieving up to 1.5M views from a single influencer collaboration.• Collaborate cross-functionally with sales teams, leadership, creative partners, and external vendors to deliver scalable digital solutions in a fast-paced, multi-stakeholder environment.• Continuously contribute to process improvements, best practices, and experimentation frameworks to improve lead quality, campaign efficiency, and overall business impact.
Education
Rajkiya Pratibha Vikas Vidyalaya, Shalimar Bagh
Business/Commerce, General
2013 — 2015
Hansraj College, Delhi
Bachelor of Commerce, Accounting and Business/Management
2016 — 2019
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