Bithika Mehra
Mayo Clinic (Healthcare/ Digital Health) | Digital Strategy | User Insights, Experimentation & Analytics | Blogging at bithika-mehra.medium.com | Experiment Nation Contributor
- Role
- Digital Strategy at Mayo Clinic
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Bithika Mehra
Analytics and optimization professional, experienced in managing end to end a/b testing and user research initiatives to generate key insights that drive customer acquisition and retention.Skills include testing & optimization (a/b testing, experimentation, personalization), qualitative research including user/ usability testing and surveys, website & mobile analytics, subscription analytics, LTV modeling and ROI analysis.Experienced in tools such as Google Optimize, Google Analytics, Adobe Analytics/ Omniture/ SiteCatalyst, Adobe Target/ Test & Target (A/B Testing), SurveyMonkey, Validately, Salesforce, OpinionLab (Surveys), comScore, Anametrix, Radian6, Sysomos, Simply Measured, Nielsen Social, Mashwork, AppAnnie (mobile analytics), Facebook Insights, Twitter Analytics, YouTube Analytics, Google Analytics, Tumblr Analytics, Flurry, eMarketer, SQL, MS Excel & MS Powerpoint
Experience
Digital Strategy
Jul 2024 — Present
Education
USC Marshall School of Business
MSBA, Marketing Analytics
2011 — 2012
Shri Ram College of Commerce (SRCC)
Bachelor of Arts - BA, Economics
SYMBIOSIS INTERNATIONAL UNIVERSITY
Master of Business Administration - MBA
UCLA
Certificate Program, Marketing
2008 — 2009
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