Bitangshu Baral
Marketing Manager @Masco Canada
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WORK HISTORY
Marketing Manager @Masco Canada
Toronto, ON, CA
Leading the development, evaluation and execution of annual marketing plans for the bathing and repair & install brands in Canada worth USD 85 million to increase brand awareness and drive brand advocacy• Effectively implement the go-to-market strategy for new launches with retail, trade and e-commerce channels through creation of rich content, sales merchandises, and effective print and media communication strategies
EDUCATION
Vivekananda Mission School
ISC & ICSE
Jadavpur University
Bachelor of Engineering (B.E.)
Indian Institute of Management, Bangalore
Master of Business Administration (MBA)
SKILLS
ABOUT BITANGSHU BARAL
Experienced Brand Management professional with a demonstrated history of working in the international CPG industry in planning, organizing and implementing sales and marketing plans. Strong marketing professional with an MBA from Indian Institute of Management, Bangalore. Skilled in Product Management (Research/Development/Launch/Activation Strategy) and Business Development. Strong Analytical, Communication and Interpersonal skills with ability to consistently manage challenging situations, conceptualize innovative solutions and foster collaborative teamwork to deliver optimal performance while juggling competing priorities and meeting tight deadlines.
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