Uzzal Biswas

About Uzzal Biswas

Passionate about analyzing data and crafting digital marketing strategies that deliver results. With a knack Google Ads, GA4 eCommerce tracking, and server-side tracking, I love turning complex data sets into actionable insights that drive business growth.I can say with confidence that I am a Data-Driven Digital Marketing expertI think you\'ve got the right person To Work On Your Projects.Skills :Google Analytics 4PPC Campaign Setup & ManagementAnalytics & Tracking SetupGoogle AnalyticsSocial Media MarketingFacebook Ads ManagerGoogle Tag ManagerFacebook Pixel CAPIWeb AnalyticsTracking Tags InstallationFix iOS 14 UpdateGoogle Search ConsoleGoogle AdsEcommerce Purchase TrackingAs a digital marketing specialist, I spent years mastering my craft across Google Ads and Facebook platforms. Managing and optimizing campaigns for different industries taught me the art of audience targeting, A/B testing, and budget optimization. I take pride in driving significant ROI improvements for my clients.At Growth99, I refined my skills in server-side tracking, leveraging Google Tag Manager to enhance data accuracy amidst shifting browser restrictions and iOS updates. This expertise enabled me to future-proof campaigns, ensuring our strategies remain effective and compliant.I’m also adept at setting up and managing GA4 for eCommerce businesses, offering insights into customer behavior that help refine sales tactics. At Spearmint Technologies, I configured Facebook Conversion API, smoothing campaign attribution complexities post-iOS 14 updates, leading to a 25% bump in engagement.Beyond the technical skills, what sets me apart is my ability to communicate complex ideas simply. My academic foundation with a BA from the University of Kalyani enhances this capability, complementing my technical certifications from Udemy and Google.Always eager to collaborate and innovate 🧩, I invite you to explore my website biswasuzzal.tech for a deeper dive into my projects and case studies. Let\'s connect to discuss opportunities or just to exchange ideas! 🤝

Experience

1. 21genx

   Present

Education

• University of Kalyani

  Bachelor of Arts, Marketing

  2019 — 2022