Biswarup Ghosh
Retail | Category Management | Brand Management
- Role
- Assistant Category Manager at Reliance Retail
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Biswarup Ghosh
I am a retail professional with over 2.5 years of experience in Category Management and Operations at Reliance Retail, specializing in Apparel Private Brands and Multi-format businesses. My expertise spans stock planning, allocation, vendor/DC coordination, promo planning, PLC, and new store launches, ensuring seamless supply chain flow and sales growth across multiple formats like Smart Bazaar, Smart Point, Metro Cash & Carry (SIS), and Centro stores.I take pride in delivering measurable impact — growing private brand contribution from 20% to 65% in 2 years, increasing ROS from 2.5% to 4%, driving ASP uplift from ₹500 to ₹750+, and improving Fill Rate from 60% to 90%. These achievements were backed by strong cross-functional collaboration with SCM, Commercial & Operations teams and by leveraging automation in SAP & Excel to streamline reporting, allocation, and decision-making.Looking ahead, I aim to build on my experience across multi-format retail & Omni-channel businesses, contributing to category growth, private brand scale-up, and operational efficiency in leading retail and e-commerce organizations.
Experience
Assistant Category Manager
Jul 2023 — Present · Mumbai, IN
Managing end-to-end category operations for Reliance Retail (Fashion Factory), covering stock planning, allocation, vendor & DC coordination, and sales optimization• Driving multi-format business across Smart Point, Metro Cash & Carry (SIS), Centro Grocery & Apparel stores, ensuring smooth stock placement and sales• Promo Planning & Product Lifecycle Management (PLC) — aligning assortment, pricing, and promotions with margins, sell-through, and ROS targets• Coordinating extensively with cross-functional teams - Supply Chain, Operations, and Commercial — to drive execution excellence
Education
New Delhi Institute Of Management
PGDM, Business Analytics & Marketing
Birla Global University
Bachelor of Business Administration - BBA(Hons.), Business Administration/Management, Marketing,Economics and Operations
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