Biswaranjan Baral

About Biswaranjan Baral

Currently managing large-scale programmatic campaigns for Nestlé, leveraging platforms…

Experience

1. Senior Executive - Media Operation

   WPP Media

   Jul 2022 — Present · Kolkata, IN

   Agency - WPP MediaClient - Nestle (Brand - Nusa, Purina,Purina Retail, Infant Nutrition,Nespresso,Health Science), placement as per the media plan through Prisma into DCM. Trafficking the placements on DCM manually or by using import and export spreadsheet for different types of campaigns including publisher - specific campaigns based on various metrics such as dCPM, CPM. Working as QA Lead managing daily Queue Management, Traffic Management, and status calls with onshore teams. Assist the Client Services team in understanding and conveying Operational aspects of campaign delivery, performance, and monitoring. Also used Evidon & Nielsen Platform to generate tags append at the campaign level. Also handled Upwave tags implementation. Handling end - to - end CM360 trafficking, reporting, and auditing on a daily / weekly basis. Handling campaign setup on AMAZON - DSP like creating order items, line items, and creatives. Well versed in end - to - end media billing from pulling reports to actualizing over Prisma ( Search and Display Platform ).Troubleshooting campaigns with the creative issue, reporting errors, and generating tags. Taking calls with the clients & internal stakeholders to discuss any ongoing trafficking and billing issues Handling the Pixel verification weekly basis.Basic Knowledge of wrapping & blocking solutions such as IAS and handling viewability report generation on weekly basis. Reporting from The Trade Desk, DV360, CM360, Amazon - DSP, Facebook, Twitter, Evidon, Google, Bing & Verizon for data auditing purposes.Used DMP platform like Salesforce (Datorama) for different platform data QA purpose.

Education

• Gandhi Institute For Technology (GIFT), Khurda, Bhubaneswar

  Bachelor of Technology - B.Tech

  2015 — 2019