Biswanath Banerjee
Chief Business Officer-marketing & Client Servicing @Letsconverse Consulting Private Limited
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WORK HISTORY
Chief Business Officer-marketing & Client Servicing @Letsconverse Consulting Private Limited
Kolkata, IN
Business Growth & Revenue LeadershipDrive overall revenue growth across OOH, DOOH, experiential, digital, and integrated campaignsDevelop annual business plans, revenue targets, and market expansion strategiesIdentify new revenue streams, strategic partnerships, and high-value accountsOversee pricing strategy, profitability, and margin optimization2. Marketing Strategy & Brand PositioningDefine and lead the company’s marketing vision and go-to-market strategyBuild strong brand positioning in competitive marketsLead integrated marketing campaigns (OOH + Digital + BTL + Experiential)Monitor market trends, competitor activity, and consumer insights3. Client Servicing & Relationship ManagementOwn key client relationships and act as senior escalation pointEnsure high-quality service delivery and long-term client retentionLead pitch presentations, negotiations, and contract closuresDrive cross-selling and upselling across client portfolios4. Team Leadership & Capability BuildingLead and mentor marketing, sales, and client servicing teamsSet KPIs, performance metrics, and incentive structuresBuild a culture of accountability, innovation, and collaborationHire, train, and retain high-performing talent5. Strategic Planning & ExecutionTranslate business strategy into actionable marketing and servicing plansEnsure seamless execution of campaigns across regions and media formatsCollaborate with operations, finance, and tech teamsImplement process improvements and CRM systems6. Financial & Commercial OversightManage budgets, forecasts, and P&L accountabilityEnsure cost controls, timely billing, and payment collectionsEvaluate ROI on marketing spends and client campaignsSupport leadership with data-driven decision making7. Innovation & Future ReadinessDrive adoption of AI, data analytics, automation, and new media formatsIntroduce innovative brand solutions and experiential ideas
EDUCATION
Indira Gandhi National Open University
Bachelor's Degree, Business/Commerce, General
Sikkim Manipal University - Distance Education
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
Central Hindu School
Associate of Science (AS), Sciences
SKILLS
ABOUT BISWANATH BANERJEE
Experienced Marketing Specialist with a decade of dedicated service in the Outdoor Advertising industry, culminating in promotion to Dy General Manager Marketing. Proficient in Client Servicing, Media Planning, New OOH Project Development, Holographic Display, Anamorphic LED Display, Team Performance Management, and Generative AI tool Trainer for Marketing/Martech. Seeking an opportunity to leverage my expertise and contribute to the success of a dynamic organization.
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