Biswajit Mandal
Sr Ppc Analyst @Ingenious Netsoft Pvt. Ltd. - India
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WORK HISTORY
Sr Ppc Analyst @Ingenious Netsoft Pvt. Ltd. - India
In today’s privacy-first digital landscape, successful advertising isn’t just about creative hooks - it’s about data accuracy and attribution. As a Senior PPC Executive, I bridge the gap between aggressive growth strategies and precise technical tracking.I specialize in building and managing high-performance ad ecosystems across Google Ads, Meta Ads (Facebook & Instagram), and Amazon Ads, ensuring every dollar spent contributes to measurable ROI and net-profit growth, not vanity metrics. My experience spans scaling SaaS products like AgencyDashboard.io as well as driving performance for eCommerce brands.What sets me apart is my ability to solve post-iOS14 data loss challenges. While many marketers struggle with signal degradation, I design and implement Server-Side Tracking (Meta CAPI) and advanced Google Tag Manager (GTM) architectures to restore data accuracy, improve attribution, and unlock higher ROAS.Core Expertise:• Multi-Channel Media Buying:Google Ads (Search, PMax), Meta Ads (lead gen & demand gen), Amazon PPC (Sponsored Products & Brands)• Website & Ads Account Audits:Identifying funnel leaks, tracking gaps, CRO opportunities, and scaling potential• Technical Attribution & Analytics:Server-Side Tracking, Meta CAPI, GTM, GCLID capture, postbacks, GA4 analysis• SaaS Product Growth:At AgencyDashboard.io, I supported go-to-market execution through product messaging, affiliate CPS model design, and continuous A/B testing to improve conversions.I combine the mindset of a growth marketer with the precision of a data analyst - whether it’s fixing broken attribution or scaling campaigns to 5x ROAS through repeatable, performance-driven systems.Open to conversations around advanced PPC strategy, attribution modeling, SaaS growth, and scalable lead generation.
EDUCATION
Akrurmoni Coronation Institution(A.C.I), Malda
Secondary Education (10)
Saraswati Sishu Mandir
Ankur to IV
Kurukshetra University
Bachelor of Technology - BTech
MALDA TOWN HIGH SCHOOL
12(Higher Secondary)
ABOUT BISWAJIT MANDAL
I’m a performance-focused marketer with 5+ years of experience in PPC, Ad operations, Affiliate marketing, and Data analytics.I currently lead multiple roles - from managing cross-platform ad campaigns to driving product marketing growth for AgencyDashboard.io, a SaaS tool designed to help agencies automate reporting, integrate analytics, and streamline client communications.My strength lies in combining technical ad ops (Pixels, Postbacks, GTM, GA4) with data-driven storytelling, allowing brands to scale efficiently and make smarter decisions.Key skills: PPC Strategy (Google Ads, Meta, LinkedIn & More). Ad Ops & Campaign Analytics. Affiliate Program Management (CPS, CPL, Validation, Payout systems & More). Product Marketing (Feature positioning, Messaging, User onboarding). Data Analysis & Funnel Optimization.If you run an agency or SaaS brand looking to grow through smarter advertising and automation — let’s connect. I’m always open to collaborate, consult, or contribute.
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