Biswajit Jena

Senior Data Engineer Architect @Meijer

MI, US

Extensive expertise in leveraging cutting-edge marketing tools and cloud technologies to deliver impactful solutions. Proficient inutilizing the Google Marketing Platform (Campaign Manager 360, Display & Video 360, Google Ad Manager) and Meta forend-to-end campaign data processing, analysis, and optimization. Adept at preparing comprehensive solution diagrams in Miro tostreamline marketing log data integration into Azure Data Lake, followed by robust reporting layer development. Skilled in data discovery and modeling, crafting data injection plans, and uncovering actionable campaign performance metrics viaGoogle Ads Data Hub (ADH) queries. Successfully orchestrated seamless Azure-to-Google Cloud connectivity, conducting POCs andimplementing workflows for transferring data from Big Query to Azure Data Lake using Azure Data Factory and Databricks. Demonstrated ability to reconcile and improve marketing metrics through campaign performance reports. Expertise in SalesforceMarketing Cloud Intelligence to extract harmonized campaign data and facilitate reporting in Power BI. Proven success in designingAzure Data Factory pipelines and implementing staged data cleansing logic using Databricks (Py-Spark). Strong collaborator with experience coordinating marketing vendors/partners to manage campaign setup changes and ensure seamlessdata flows. Solid understanding of calculating key performance metrics, including conversions, clicks, impressions, on-site/off-siteconversions, and click-through/view-through conversions. Experienced in peer reviewing Databricks notebooks, Azure Data Factorypipelines, and Synapse developments to ensure quality and performance.