Biswajeet Mahapatra
GTM | Growth | AI Automations | ABM | PLG | Ex-Freshworks
- Role
- Senior Manager - Growth Marketing at Synaptic
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Biswajeet Mahapatra
Great in working on Growth and Demand Gen Strategies. Specialized in segmentation, PLG modeling, hypothesis testing, webpage wireframing, Digital Marketing, post-campaign analysis, and storytelling.Currently working to optimize product conversions of Freshworks CX (Freemium Monetisation).Trying to learn Copywriting this quarter.
Experience
Senior Manager - Growth Marketing
Jan 2025 — Present · Gurugram, IN
Activated Digital Marketing Function at Synaptic (Email, LinkedIn, Facebook,Reddit and Google Ads)-Activated Newsletter Sponsorships as a digital channel - as an alternative to Google Ads. Onboarded Techcrunch, Venture5, and DDVC as sponsorship partners- Manages in-house design teams and agencies to develop creatives, plan media for Ads, and the overall website- Leads Marketing Performance Reporting for Leadership & Board Meetings - campaigns, userengagement, and funnel metrics- Owns the entire marketing tech stack operations. Managed system migrations, integrations, tools, and all automations required for outbound & reporting- Worked on Product Launch Strategy & execution of PortfolioIQ - from building the contact database,executing email campaigns, building a website, LinkedIn ads, events, sponsorship slots, outboundmotion & content.
Education
Universität Passau
Master of Business Administration - MBA, Strategic Management
2019 — 2019
Siksha 'O' Anusandhan University
Bachelor’s Degree, Electrical, Electronics and Communications Engineering
2013 — 2017
Indian Institute of Technology, Madras
Master of Business Administration - MBA
2017 — 2019
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